Honest Iago (Othello) essays

Honest Iago (Othello) essays In William Shakespeares Othello, there were many characters that played important roles in telling this story, but perhaps none as important as the character Iago. Iago presented himself as faithful and trustworthy, but underneath lied deception and betrayal. Three characteristics attributed best to his personality, Iagos motivation, his honesty, and his self-esteem. Discussions of Iago's reasons for his hatred of Othello often begin with the fact that in choosing a lieutenant, Othello passed over Iago in favor of Cassio, but Iago may have hated Othello even before that. Roderigo opens the play by exclaiming to Iago, "Tush! Never tell me; I take it much unkindly that thou, Iago, who hast had my purse As if the strings were thine, shouldst know of this. The "this" is the elopement of Othello and Desdemona. Roderigo has been giving Iago money to help him into Desdemona's favor, and he assumes that Iago knew about the elopement. Iago didn't know, which must have been embarrassing. Iago tells Roderigo that the elopement was a surprise, and Roderigo replies, "Thou told'st me thou didst hold him in thy hate". Then Iago tells Roderigo about being passed over for promotion. So Iago must have told Roderigo of his hatred for Othello before this, and maybe before he was passed over for promotion. If it was earlier that Iago told Roderigo that he hated Othe llo, that could have been part of Iago's scam, but it also could have been the truth.. After Othello has left for Cyprus, Iago has a soliloquy in which he says that he hates Othello, "And it is thought abroad, that 'twixt my sheets He has done my office". "Abroad" means "everywhere," and Iago's "office" (function) between his sheets is to have sex with his wife. Iago is saying that everyone thinks that Othello is having an affair with Iago's wife. The rest of the play makes it clear that none of this is true; Othello and Iago's wife are not even vaguely intereste...

Learn How to Sing Happy Birthday in German

Learn How to Sing Happy Birthday in German A fun tradition in families all over the world, its always nice to hear someone sing you a happy birthday song. In German-speaking  countries, two popular songs that are used: the Happy Birthday song we are familiar with in English and a special, much longer, and very touching song that celebrates the persons life. Both songs are fun to sing and a great way to learn while practicing your German. A Simple Translation of the Happy Birthday Song To start off simply, lets learn how to sing the basic Happy Birthday song in German. Its very easy because you only need to learn two lines (the first line repeats, just like in English) and you will use the same tune as you would sing in English. Zum Geburtstag viel Glck, Happy Birthday to You, Zum Geburtstag liebe (name) Happy Birthday dear (name) While this song is  fun to learn, it should be noted that the English version of the song is heard  most often, even at parties where everyone speaks German. Alles gute zum geburtstag means happy birthday and is a traditional way to wish someone a happy birthday in German. Wie schà ¶n, dass du geboren bist Lyrics Although the English version of Happy Birthday to You remains the most common song heard at German birthday parties, this song is just as popular. It is one of the few German birthday songs to gain widespread popularity in German-speaking countries. Wie schà ¶n, dass du geboren bist  (â€Å"How nice that you  were born†) was written in 1981  by the Hamburg-born musician and producer Rolf Zuckowski (1947- ). It  has become a standard in German childcare facilities, schools, and at private birthday parties and has even been elevated to folk song status in its short life. Zuckowski is best known for writing and singing childrens songs and has released over 40 albums in his career.  In 2007, he worked with illustrator Julia Ginsbach to publish  a baby album for parents, using the title of  this song. German Lyrics Direct Translation by Hyde Flippo Heute kann es regnen,strmen oder schnein,denn du strahlst ja selberwie der Sonnenschein.Heut ist dein Geburtstag,darum feiern wir,alle deine Freunde,freuen sich mit dir. Today it can rain,storm or snow,because you yourself are beaminglike sunshine.Today is your birthday,thats why were celebrating.All your friends,are happy for you. Refrain: *Wie schn, dass du geboren bist,wir htten dich sonst sehr vermisst.wie schn, dass wir beisammen sind,wir gratulieren dir, Geburtstagskind! Refrain:How nice that you were born,we would have really missed you otherwise.how nice that were all together;we congratulate you, birthday child! Unsre guten Wnschehaben ihren Grund:Bitte bleib noch langeglcklich und gesund.Dich so froh zu sehen,ist was uns gefllt,Trnen gibt es schongenug auf dieser Welt. Our good wisheshave their purpose (reason):Please stay longhappy and healthy.Seeing you so happy,is what we like.There are tearsenough in this world. Montag, Dienstag, Mittwoch,das ist ganz egal,dein Geburtstag kommt im Jahrdoch nur einmal.Darum lass uns feiern,dass die Schwarte kracht,*Heute wird getanzt,gesungen und gelacht. Monday, Tuesday, Wednesday,that doesnt really matter,but your birthday comes onlyonce a year.So let us celebrate,until were exhausted,*Today theres dancing,singing and laughter. Wieder ein Jahr lter,nimm es nicht so schwer,denn am lterwerdennderst du nichts mehr.Zhle deine Jahreund denk stets daran:Sie sind wie ein Schatz,den dir keiner nehmen kann. Another year older,(but) dont take it so hard,because when it comes to agingyou cant change anything anymore.Count your yearsand always remember:They are a treasure,that no one can take from you. * The refrain is repeated between each of the following verses and again at the end. *  German idiom:  arbeiten, dass die Schwarte kracht to work until one drops,  lit., to work until the rind cracks The German lyrics are provided for educational use only. No infringement of copyright is implied or intended. The literal, prose translations of the  original German  lyrics by Hyde Flippo.

Apple Case Study Example | Topics and Well Written Essays - 250 words - 1

Apple - Case Study Example This pricing strategy will increase the net income since customers purchase will purchase more devices from Apple Inc. #2 Apple should not change its promotional strategy of television advertisement since currently use of advertisement has proven to increase the popularity of a company to the customers and maintenance of sales. The television advertising adopted by Apple has increased the customers awareness about products sold by Apple and so far sales made has increased with high margins increasing the net income of the entire company. Apple has a strength over its competitors since it sells both hardware and software products. Customers buying devices like iPads are compelled to get services from Apple such as the iTunes (Mittan 12). Apple focuses in manufacturing devices for entertainment, media and music production. It somehow do not take part in the growth of information technology especially in school where other companies like Microsoft has dominated such markets (Mittan

Financial Accounting and Control System Essay Example | Topics and Well Written Essays - 500 words

Financial Accounting and Control System - Essay Example The company uses online platforms to assist in delivery services as orders are placed online. Associated British Foods is an international company with diversification into retail, ingredients and food. It is present in 47 countries on different continents, that is, Southern Africa, Asia, Europe, the Americas and Australia (Associated British Foods plc., 2014, p.2). The company operates in five different segments, each dealing with different products. The segments include retail, agriculture, grocery, sugar and ingredients. The sugar segment produces and sells sugar while the agriculture segment focuses on providing farmers with farm implements while buying their produce to supply manufacturers, processors and retailers (Associated British Foods plc., 2014, p.23). Through Primark, the retail segment operates retail outlets that up-to-date fashion merchandise in different countries. The grocery segment deals in groceries such as cereals and spices. The ingredients segment on the other hand deals with yeast and baking ingredients. It also deals with yeast extracts, lipids, and enzymes. In terms of the profit margin and the gross margin ratio, Associated British Foods has higher ratios comparative to Dairy Crest. That may indicate that Associated British Foods generates more profits than Dairy Crest (Fridson and Alvarez, 2011). Associated British Foods’ Return on Assets is higher than that of Dairy Crest. However, Dairy Crest has a higher return on capital employed and a higher return on equity. That may indicate that dairy crest is better when it comes to maximizing resources to generate profits (Bragg, 2012). The liquidity ratios indicate that Dairy Crest is in a better position to meet its obligations as they become due comparative to Associated British Foods. Dairy Crest registers higher liquidity ratios. From the ratios, it may be seen that although Associated British Foods

International Marketing Essay Example for Free

International Marketing Essay Many researches has been conducted on flight companies that are operating and connecting all the continents, but this research is about a company that started in 1940s in an Arab country in the middle east, the company is call flight Emirates, first the company was aimed to deliver flying service in United Arab Emirates and in the region, but as soon as the company raised revenues and added new shares the company thought of going further and compete in the global market. The amazing and surprising part in this company is its ability to rapidly grow and compete perfectly in the global market not only that, it has achieved its objective in that competition as you will see in the paper. The contents of this research are four parts, in the first part we will take you through how the company started and expanded to the global market up to United State of America, vision and mission of the company in the market place. In the second part you will see how the PEST and other driving forces has effect the company operations in United States and other countries, while reaching part three the research will show how the company’s segmentation, distribution, pricing and product strategy are being perform, and we shall conclude with a comprehensive summary, analysis and present the results that we have got through out our research. The unifying them in this research is the company ability to compete in a higher competitive environment like USA not only that but resulting on generating revenue and adding value to its original capital, the company also can be count as one of the biggest flight companies in the world due to its capability and differentiation in the market place. Finally, let’s hope that our research will be a vital added value to previous researches in the same matter. PART ONE: 1.1 About flight Emirate: The beginning of Emirate flight goes back to 1959 when Sheikh Rashid Saed the government official opens the Dubai international airport and announces that Dnata company with only five staff will be in charge of ground handling services, in 1978 Mr.Manrice Flanagan was appointed by Sheikh Rashid to be the general manager of dnata company which is the operating company for flight Emirates, Mr. Flanagan later on in 1984 design how the company could possibly move to serve in air service, and with acceptance of Dubai government the company requested Pakistan international airline to lease them two aircrafts, the deals were struck to fly into Karachi, New Delhi and Bombay in India. In 1985 Sheikh Mohamed gifts two Boeing 727-2005 to the airlines, these two Boeing increased the operations where the airline was able to fly to more than twenty countries. Sheikh Ahmed later on in 1990 signed an agreement with Asian Aerospace exhibition in Singapore to add airbus A310-300s to the company. In 1992 Emirate flight become the first airline to install video system in all seats in all classes in the same year the France government allow officially the flight to operate in the country, by that time the company’s work forces become 11,000 employee. Ten years later exactly in 2011 the company managed to fly to more than 120 destinations world wide, and recorded a profit of ($1.6 billion) and bought the largest Boeing in history 50777-300ER. Flight Emirate as part of its marketing strategy has sponsored number of events and competitions e.g in 2012 the company sponsor Tennis in united state and crick’s Indian premier league. As we mentioned earlier the Dnata Company headed by smart board of directors is not an easy company and the proof is that its ability to raise the capital to $ 2 billion and the workforces from 11,000 to 62,000 employees in 2012 as it was the most profitable year for the company. The company now call the Emirate group and consist two parties Emirate and dnata company and has expanded into many business for instance, hotels, workshops and tourism and the are operating all over the world. 1.2 Flight Emirate in North and South America: Flight emirates operates in North and South America challenging Americans airlines in delivering air services it flies to Brazil, Chile, Mexico, Peru, Urguay, Canada and United States, within the United States the company operate in more than six states creating a competitive environment and adding valuing advantage to this market. The free market economy adopted by United States is a difficult market to compete in if you don’t have a competitive advantage, the flight emirate with its uniqueness and appropriate tactics has a lots of winning games as we shall discuss it later on in part three, and you will realize that the company has attracted the market using different approaches. 1.3 Flight emirates management orientation toward global business: Flight emirate as we stated earlier in our introduction started as a small company call dnata in Dubai, therefore the management structure in the early 1950 was regiocentrics but after the Dubai government increased the capital and instructed many deals the company management changed in 1960s to be geocentric orientation as the views the entire world as a potential market and strive to develop their brand and integrate in global market. The reasons why we categorize the company as a transnational company are the followings: (1) The company operates in more than 100 countries and flies all over the world. (2) The company’s work forces are more than 62,000 employee spread in six continents. (3) The company assets i.e (flights, workshops, hotels etc) are not all based in Dubai. In conclusion to this regard the emirates company management can be classified as a combined of two management structures, reogiocentric a nd geocentric because in its starts the focus was regionally but later on they progress in global scale till they adapt the geocentric orientation structure. 1.4 Flight Emirate vision and mission: Vision: The vision of flight emirate is very simple as we mentioned earlier the company started as ground services company in 1940s but after Dubai government decided to inject more capital the business increases and ambitions become more than just being a ground service company therefore in 1960s the company decided to focus broader in flight services not only in Dubai and in the region but even globally. Now the vision is to be a â€Å"leading company in flight and tourism world wide providing excellent, safe and customer satisfaction†. Mission: The mission of the company is to ensure that the flight is the choice of every traveler and to create a business competitive environment and add valuable service to the market. Differentiation, opportunities and development of a star brand in the Gulf region and all over the world is the purpose of the company’s today’s focus. PART TWO: The Business Environment: 2.1 Political, Economic, social and Technological analysis (PEST): The business environment where the company operates is an important situation that we have an obligation to express in this research, many forces drives and affect the market place of any operating company, to analyze the situation we read the political, economic, social and technology changes. Political and Economic aspects: The country where flight emirate generated from is United Arab Emirate in middle east one of the world’s largest country in oil production, the economic growth and political stability are the sign of advancement in that country. UAE currently undergoing rapid expansion in investment and private venture, the government made number of commitments to strengthen and reform its investment regulatory and make conducive environment for exports and imports. United States and UAE are strongly partners in many political alliances, economic benefits, social and cultural activities the exchange numerous of interests in regard to these issues. Politically, the relationship between the United Arab Emirates and United States has been positive and productive for more than 30 years they are a reliable allies in many military, economic, and social affairs, the United State view UAE as source of stability, tolerance, innovation and a leading figure in the Gulf region. After the US tragedy in September 11 2001 where 2,996 including hijackers killed, the US foreign policy changed a lot including the relationship with UAE based on the fact that two of the hijackers were from UAE, immediately after the attack the background security checks for an Arab visitors was very high and research shows how some harassment and hates developed against Muslim in US. In conclusion to the political environment where flight emirates operates i,e in US there is no negative impact due to the strong and smooth relationship between the two countries. Economically, the UAE is the US single largest export market in the Middle East with $1.5 billion in 20 11 most are machinery, aircraft, industrial and other valuable items, US imports from UAE in 2011 was 2.44 billion most are crude oil, aluminum and other things. The US petroleum companies played a big role in development of UAE energy sector, more than 800 US firms are operating in the UAE investing in different sectors and injecting UAE market with new jobs and opportunities of Arab youth. The research also found that the US, UAE relationship is a long term partnership and each state in US probably has its own trade relationship with UAE. Research also found that UAE is the larger operator of Boeing 777 aircraft in the world, in November 2011 Emirate flight placed an order for $ 24 billion record breaking for 50 Boeing 777-300 ERs, before that there were number of orders for purchasing Boeing from US which make the company the most consumer of this type of flights. In conclusion to economic relationship between the two countries, the flight emirates is the world’s largest operator of Boeing 777 and serves non-stop flying from Dubai, also the robust trade and investment relationship between UAE and USA is based on the political stability and diplomatic understanding. Socially, the UAE and US have a lots of social partnership in numerous of activities, UAE is an open country for visitors and legal immigrant, its population is extremely liberal and open minded society compare to the other countries in the region, UAE attracts many investors and tourist including US citizens, the US population in UAE estimated to be 4,000 people working in different sectors of production. UAE population in USA is recorded not to be affected by any violence or discrimination against any human right because US treat and protect the entire resident equally but individual harassment does exist because of personal behavior. According to researches, after September attack where two were from UAE as we stated earlier the Americans views on Islam and Arab has changeed a bit of which number of travelers to and from Arab world has decreased. Technologically, as technology refers to the application of science and research into industrial or commercial objective, it has affect societies all over the world, flight emirate in its existent relies on technology in all its operation and has benefit so much in US market on this matter, marketing customers service and other operation are possible in flight emirate because of technology and the latest news in this regard is the announcement of the company recently that it will allow all the passengers to use their cell phone in its all f light operating in US market very soon, that could not be possible if the company was not connected with USA. To conclude this topic technology has not negatively affected the operations of flight emirate in USA, it has really been a source of inspiration for the company. 2.2 The Effect of Culture and Sociology: In United States market culture as (education, religion, values, attitude etc) play a big role in business place, flight emirate with its unique study of American’s culture has found it a useful environment to operate in, US is a multi cultural community where different ethnic groups coexist without any discrimination. US market is a free economy where competition is the only factor that can push you to the top or crash you down, flight emirate adapted those diversities and without any exclusion and that is why it has been able to compete with US fight companies in the market place, as we stated earlier the only side effect on flight emirate in US market was what follows September attack when a group of terrorist from middle east and with Islam background hijack US flights and threaten US as a sovereign country, the result on that was the reduction of travelers from and to Arab countries, raising the searching system which actually targ eted travelers from Gulf countries and individual harassments by some indigenous citizens. In conclusion to culture and sociology the company does record much challenges in US market based on these aspect but the following points are what we think to be the company’s threats in US market: 1-Flight emirate generated from Arab country therefore it might be a target of terrorist and use as a cover to make insecurity in USA. 2-Services in the flight emirate are indirectly affected by Islam as the crew do welcome passengers by Quran prayers on board, this activity does not satisfy non Muslims on board. 3-Wearing of AL hijab by Arab women is not an acceptable sign by some people. 4-Citizens of UAE started to avoid traveling to USA because of long waiting visa due to background security checks. PART THREE: THE COMPANY MARKETING PLAN 3.1Marketing (country) selection and entry strategy: Flight emirate operates in more than one hundred countries and flies over six continents, the research has an interest in US market and here are the reasons why the company chosen to compete in US industry: -The airline copes and encourages free competition with other market player using a strategy known as â€Å"the open skies strategy†. -The political environment and the strong relationship between USA and UAE encouraged flight emirates to choose US as useful market to operate in. -USA is an open economy where the market competition is the art of the game, flight emirate with its quality services and competitive advantage choses to be part of it. -US dollar is the most powerful currency in the world, since the company adopted this currency to be the company main fare in its all operations than the company got it profitable to operate and expand in US market. -Flight emirate benefit mo re from long haul flying which also save fuel consumption as well as non-stop flying from Dubai to USA is profitable. -The Boeing 777 is the major aircraft used by the company hence all the accessories, parts and maintenance is cheaper and available in United States. The above reasons plus the growing business opportunities between US and UAE has increases the demand for direct flying from Dubai to United States. 3.2 Segmentation, Targeting and positioning: Flight emirate like any other flights in the airline industry has a specific strategy on targeting and positioning its self in the market place, below are the airline targets: 1-Emirate flight is one of the big airline in the world, the rapid growth of Dubai and its good relationship with other countries especially US had given a chance to the company to position it self as the major carrier between the two countries and inside the US, the company currently operates in eight states in US market targeting the following segments: 2-The demand for traveling to Dubai by tourist and business people has increased and especially in summer session where Dubai attracts more than seven million tourists. 3-Expatriates, because Dubai is a working environment and highly paid city, the demand for people to travel to and from Dubai increased hardly, many US citizens live and do business in Dubai while the also regularly visit their homes, therefore flight emirate is playing that role of targeting those group. 4-Transit passengers, before the haul long flying strategy being implemented by many companies were suffering from waiting hours, passengers from US did fly to middle east or Dubai connecting through Europe, flight emirates made it easier to dominate this segment by offering direct flight between Dubai and USA and found it very profitable. Because of demand increase within the United States, flight emirate with its quality services and golden brand attracted those groups and the company positively responded and got it much profitable. 3.3 Information and research strategy: The aim of this strategy is to keep the company growing and competitive in the market place, the information and research are the heart of any successful company, it explore opinions and attitude of customers and allow the company to predict the future result of the company’s operations. Flight emirates value information technology and research and has invested a huge of amount approximately $200 million and deployed 2,200 employees, recruited from the most qualified institutions in the world. The company’s IT department and research after ensuring solutions for the company also provide services for other business in the region as the generate revenue to the company from that services. Research found that flight emirate invest heavily in information technology and research for smooth operation and acknowledging the customers needs and demand in US market. 3.4 product strategy: Oil prices has been unstable and challenging in world’s market place for many flight companies to perform perfectly with out any conciliation or interruption, flight emirate has made it easier by signing a deal with several major oil companies to supply jet fuel to them all the time with a specific price, that deal remain unchangeable no matter what the future market may present, this fuel strategy has maintained the company profitability high among the competitors. The fight also gain a lot of profit base on product strategy through it plan of long haul flying, direct from US to Dubai because this kind of service attract big number of passengers of which the company provide cheap prices. In this strategy also the company has divided its portfolio into two, airport services and infrastructure, the airport service has to ensure the safety of passengers baggage and belonging up to the last destination, this strategy has build confident between the company and the customers. The free competition strategy that was adopted by the company enable the customers view their opinion in the services, employee training and capacity building in the company has been a successful part of the product strategy because it keeps the delivery of service in a high position. Buying new aircraft every short period is one of the promotion for product strategy and what kept the company delivering excellent services in US flight industry. 3.5 Pricing strategy: Pricing strategy is the secret of any successful company, the first thing the company does was to keep US dollar as the standard currency of exchange in the company, based on the fact that dollar is a powerful and stable currency and is convenience to all passengers regardless of their country of origin, this strategy made the company’s profit always high. The company has a sufficient strategy that enable passengers enjoy cheap pricing either in short or long haul flying, this has been a competitive advantage to the company, the company has been in the market for a short time which mean the company does not charge legacy fee in its ticket because there is no burden of pension as other companies do, the well train and qualified financial managers that the company has are playing a role of keeping the financial plan in a safe environment. The most important factor that keep flight emirate cheap and profitable is the variety of aircraft that operate in diffe rent allocation this gives the passengers the option of choosing the cheaper the can afford. All the above are supported by the fact that prices of flight are not being fixed any where because it depend on the market demand, what keep flight emirate cheap and affordable is their continuation of reading the market rightly.

Brians Search For The Meaning Of Life In W.o. Mitchells Who Has Seen :: essays research papers

Brian's Search for the Meaning of Life in W.O. Mitchell's Who Has Seen the Wind By Rodrigo Goller Through the brilliantly written book Who Has Seen the Wind, Mitchell is able to very effectively describe the tale of one boy and his growth on the Saskatchewan prairie. Brian's childhood revolves around aspects of everyday life, and in it he attempts to explain that which has evaded and mystified even the great minds of our times: the meaning of life. He is able to somewhat understand the meaning of life though his experiences with birth, particularly that of a pigeon, and a rabbit. His up-close-in-your-face learning of death, at an early age, when his dog, and subsequently his father dies. Lastly Brian's realization that it's all just sensations, and feelings complete his search for the meaning of life. Early in his life, Brian has many experiences with birth. The first of these comes to him at an early age when he sees newborn pigeons. When his father explains how these pigeons were made, Brian understands that birth is the beginning of life. Four years later, a similar conversation comes up when Brian asks his father how rabbits are born. With this new found knowledge, Brian also sees another newborn. But this time it was a two-headed calf, who dies at birth. Because of this, Brian comes to the realization that "God isn't very considerate"(166), for sometimes he lets things like the two headed cow come into this world, only to suffer and then die. The Second instance in which Brian is confronted with the meaning of life, comes to him when he sees death, and asks himself why. When Brian's pigeon died, he asked his father why it had happened. "Why?" said Brian. "It happens to things," his father said. "Why does it happen to things?" He turned up his face to his father, cheeks stained with drying tears. "That's the way they end up." Brian looked down at the baby pigeon in his hand. "It was an egg. Now it's stopped." "Yes Spalpeen, it's stopped." (56) Although this was hard for Brian to face, he was once again confronted with death. This second time, his dog Jappy dies crushed by a carriage of horses as "the front wheels of the dray missed Jappy. The hind ones did not. A shrill and agonized cry arose." (175) As Brian stood by, not able to help his dog, Brian "knew that this lifeless thing [ once had lived, but now ] his dog was dead,"(176) and that there was nothing he could ever do to bring Jappy back.

Case Study Lonely

1. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce revenue losses or operational frictions that result from these issues. Channel Conflict: when sales through the company’s web site interfere with sales in that company’s retail stores. The potential for significant channel conflict exists in Lonely Planet with the same product (books or content) being sold via multiple channel. Lonely Planet has worked hard to minimize channel conflict by selling books on their website only at the recommended retail price, therefore it does not undercutting their retail resellers. Moreover, most retailers hold only a small selection of the five hundred Lonely Planet titles, and for the many titles they do not hold, channel conflict is minimal. The CitySync product is also carefully positioned to reduce channel conflict, since it targets a specific segment (time-poor, cash-rich travelers) with a new offering that is somewhat different from the existing Lonely Planet city guidebooks. However, over time there may be some conflict between CitySync and products such as customized guidebooks. Cannibalization: The loss of traditional sales of a product to its electronic counterpart. The well-known travel guides company, Lonely Planet gives a lot of guides for free on its website. A few years ago, many major travel-guide publishers were concerned that Lonely Planet website will hurt their sales. If travelers have to travel on board, they could just go on the website in order to read all the information they need without buying the Lonely Planet travel guide paper version. But far from cannibalizing sales instead, the net has helped publishers build their brands and expand into new territory. Moreover, giving information on its own website is a way to do free advertising. Without this display of guides on the website, customer would not have bought the travel guide paper version. Lonely Planet and other leading publishers have recorded growth rates of 15% to 25% per year over the past four years, as much as their guidebook content has migrated online. 2. Prepare a list of a new products that Lonely Planet might introduce to take advantage of Internet technologies (including wireless technologies for mobile devices) and address customer’s concerns about the timeliness and currency of information in the printed travel guides. Briefly describe any problems that Lonely Planet will face as it introduces these new products. In 2008, Lonely Planet launched Pick & Mix which enables travelers to go to a section of the Lonely Planet Website ( http://shop.lonelyplanet.com), select the country or region to which they are travelling and download the chapter for the place they are visiting. Rather than carry loose pages, chapters (served as PDF files) can be downloaded into a hand-held device or e-book reader. Interactive e-book travel guides: Emerging the best of both medium – digital and print – into one interactive ebook guide. Lonely Planet introduced e-books on ipad, so the layout and design is to flip through a guidebook and includes signature stunning images, expert author content and tips from local. Unlike traditional print guide book, the digital format allows to include over 3,000 hyperlinks so readers can get to a particular chapter or map with just a tap of a finger. Thus, travelers can get information on a particular region, point of interest or hotel/ restaurant without flipping through the pages. More, travelers can search terms in Google or Wikipedia for additional content. Travelers can also bookmark the places they don’t want to miss and make notes on the page, just like a print guidebook. Usually traditional publishing cycle for the print guides is every 2 years, but with e-books, it will be updated in a real time. However, unlike apps, ebook updates are not pushed out to end user, and readers will have the opportunity to repurchase the new edition. In addition, due to handheld’s limited memory and bandwidth, the new applications focus on cities, not countries. They obviously can not replace a guidebook for a month-long odyssey in Thailand or an exploration of Italy’s Amalfi Coast. Â  But for the traveler who wants to figure out how to spend a free afternoon or where to go for dinner, these mobile guides – plus a good map are ideal substitutes for printed guides. Lonely Planet therefore should continue to invest in product development to work with the likes of Apple, Google, Amazone, Nokia, etc. 3. Many loyal Lonely Planet customers carry their travel guides (which can be several hundred pages thick) with them as they travel around the world. In many cases, these customers do not use large portions of the travel guides. Also, Internet access can be a problem for many of these customers while they are travelling. Describe a product (or products) that might address this customer concern and also yield additional revenue for Lonely Planet. Your answer here could build on ideas that you developed in your solution to part2. By using interactive ebook travel guides, travelers doing longer trips do not need to carry three or four guidebooks during travelling. Travelers can buy the content directly and save it in their hand-held or ebook before they are going to travel on board if the current destination does not provide good internet connection. It is also an ease to carry around. Moreover, travelers can bookmark the places they don’t want to miss and make notes on the page, just like a print guidebook.

Community: Sharing One Skin

The Okanagan people, also spelled Okanogan, are a First Nations and Native American people whose traditional territory spans the U. S. -Canada boundary in Washington state and British Columbia. (Wiki, 2011) Known in their own language as the Syilx, they are part of the Interior Salish ethnological and linguistic groupings, the Okanagan are closely related to the Spokan, Sinixt, Nez Perce, Pend Oreille, Shuswap and Nlaka'pamux peoples in the same region. Wiki, 2011) When the Oregon Treaty partitioned the Pacific Northwest in 1846, the portion of the tribe remaining in what became Washington Territory reorganized under Chief Tonasket as a separate group from the majority of the Okanagans, whose communities remain in Canada. (Wiki, 2011) The Okanagan Tribal Alliance, however, also incorporates the American branch of the Okanagans, who are part of the Confederated Tribes of the Colville, a multi-tribal government in Washington State. Wiki, 2011) The bounds of Okanagan territory are roughly the Basin of Okanagan Lake and the Okanagan River, plus the basin of the Similkameen River to the west of the Okanagan valley, and some of the uppermost valley of the Nicola River. (Wiki, 2011) The various Okanagan communities in British Columbia and Washington form the Okanagan Nation Alliance, a border-spanning organization which includes American-side Okanogans resident in the Colville Indian Reservation, where the Okanagan people are sometimes known as Colvilles. Wiki, 2011) A group of Okanagan people in the Nicola Valley, which is at the northwestern perimeter of Okanagan territory, are known in their dialect as the Spaxomin, and are joint members in a historic alliance with neighboring communities of the Nlaka'pamux in the region known as the Nicola Country, which is named after the 19th Century chief who founded the alliance, Nicola. (Wiki, 2011) This alliance today is manifested in the Nicola Tribal Association. As in the reading, you can imagine how spiritual and well-being play a huge role in their culture. Every word in their ulture has a very important meaning for their way of life. Jeannette Armstrong refers to her culture and the word â€Å"Okanagan† in a lot of deep and emotional depth. Armstrong explains the word Okanagan comes from a whole understanding of what they are as human beings. They can identify each other through that word in their interaction, prayer, and they identify there selves as human as well, different from birds trees and animals. The first part of the word refers to the physical realm. The second part of the word refers to the dream or the dream state, but Okanagan doesn’t precisely mean â€Å"dream. It actually means â€Å"the unseen part of our existence as human beings. † They are dream memory and imagination. The third part of the word means that if you take a number of strands, hair, or twine, place them together and then rub your hands and bind them together, they become one strand. Use this thought symbolically when you make a rope, twine, or weave a basket. They are tied into a part of everything. â€Å"I know my position and my responsibilities for that specific location and geographic area, which is how I introduce myself. The Okanagan people identify there selves as four main capacities that operate together: the physical self, the emotional self, the thinking-intellectual self, and the spiritual self. The Okanagan people teach that each person is born into a family and a community. No person is born isolated from those two things. As an Okanagan you are automatically accepted. You belong. You are them. Wouldn’t this be nice in our current society here in the U. S. The Okanagan refer to relationships with others using a word that means â€Å"our one skin. This means that they share more than a place; they share a physical tie that is uniquely human, that the many that became before the Okanagan and the many ahead of the Okanagan share their flesh. Community comes first, then family and finally the individual. This is interesting to me. Do you think we as a population have this line of thinking? I would have to say a big percent of us think of ourselves in this society. Indigenous people, not long removed from their cooperative, self-sustaining lifestyles on their lands do not survive well in this atmosphere of aggression and dispassion. The Okanagan word they have for extended family is translated as â€Å"sharing one skin. † The concept refers to blood ties within community and extends the instinct to protect our individual selves to all who share the same skin. Armstrong knows how powerful the solidarity is of peoples bound together by land, blood, and love. This is the largest threat to interests wanting to secure control of lands and resources that have been passed on in a healthy condition from generation to generation of families. Armstrong goes on to saying she is pessimistic about changes happening; the increase of crimes, worldwide disasters, total anarchy, and the possible increase of stateless oligarchies; borders are disappearing, and true sustainable economies are crumbling. However, she has learned that crisis can help build community so that it can face the crisis itself. Since time immemorial, the history of the Okanagan began, long before the arrival of the Europeans. They are the Syilx-speaking people – the original inhabitants of a vast and beautiful territory that encompasses forests, grasslands, lakes and desert. For thousands of years, the Okanagan people were self-reliant and well provided for through their own ingenuity and use of the land and nature. They lived united as a nation with a whole economy, travelling the breadth and depth of their territory, hunting and fishing, growing and harvesting, crafting and trading to meet their needs. Since reading this chapter of the Okanagan people, I have learned a lot about these very fascinating people. I also believe if every culture was like the Okanagan people, our planet would be a much peaceful, spiritual, and well respected place.

Gender Bashing Essays - Gender Studies, Gender, Human Behavior

Gender Bashing Essays - Gender Studies, Gender, Human Behavior Gender Bashing The Mens Right Movement: Male is Not a Four-Letter Word 11/22/00 Jack Kammers article seeks to point out that negative aspects have stemmed from the growing womens liberation movement. This article does a good job bringing to light the anti-male feelings that are sometimes associated with the word feminism. However, it does not really have a concrete basis that supports this authors opinions. Kammers article does share one concept common among some of the other critiques I have read on this man vs. women phenomenon. That is, without a factual base they tend to sound like simple complaints. I feel that articles such as these tend to take attention off of real problems that are embedded in our society. They also lead other reader to perceive the whole subject as a joke rather than a social science seeking solutions to real problems. Kammer does take the time to include some statistics on the many ways a mans life is worse than that of a women, but these can be quickly thrown out. For example, women have typically not been allowed to work in death pr ofessions. I am sure that as our society grows everyone will have an equal chance at these wonderful jobs. I found it appalling that he even objected to differential treatment of children in hostage situations. I have shared some of the same feelings that Kramer describes, but I tend to ignore those as just differences of opinion or an ignorant person speaking to quickly. His use of the media portraying men as secret admirer and blood brother to the gang rapist is useless. The media will do anything to sell their product. That is something we can all agree on. We as a society are the police force that must control the media. Refuse to buy their product and they will change. I agree with Krammer in that many feminists tend to focus on mens shortcomings as a way to further their cause. He does go a little far in using comics as an example of zapping our cultures male energy. This is a large problem that is detrimental to a lot of arguments present today. (Look at the elections.) Rathe r than seeking a solution that will bring one side up to meet the other these people hope to bash the other side down. I have not heard of the silent crisis facing men, but I think we can all agree that hitting is bad or we may have to revert back to kindergarten to learn the golden rule. Finally I will leave you with one thing my mother taught me long ago. Excuse my French, but it coincides with the title. Assholes are everywhere; they know no gender, color, shape, position, etc. Once a person realizes this and does not count the whole group, whatever it may be, off it makes a whole lot easier to ignore them. Bibliography Kammer, Jack. The Men's Right Movement: Male is Not a Four-Letter Word.

The ABCs of APR Everything You Need to Know

The ABCs of APR Everything You Need to Know SAT / ACT Prep Online Guides and Tips When you look at a loan or credit card offer, you’ll see the term â€Å"APR,† or annual percentage rate, popping up all over the place. What is APR, exactly, and why is it important when taking out a loan or choosing a credit card? This guide will tell you everything you need to know about annual percentage rate and how you can use it to understand the annual costs of a loan or credit line. To start, let’s establish a working definition of APR. What Is APR? What is APR? What does APR stand for? APR stands for annual percentage rate, and it tells you the total amount of interest and fees you’ll pay each year on borrowed money. It’s a more comprehensive value than interest rate, and it’s meant to help you compare loans and credit cards on a standardized basis. APR is presented as a percentage of the total amount borrowed, or the principal. That being said, APR works differently on loans than it does on credit cards. Let’s take a closer look at both, starting with loans. How Does APR Work on Loans and Mortgages? On a loan or mortgage, APR tells you to the total amount of interest and fees you’ll pay each year. The types of fees depend on the type of loan. On a personal loan, for instance, a common additional fee is an origination fee. On a home loan, the main additional fee is closing costs. If your loan or mortgage doesn’t have any fees, then the APR will equal the annual interest rate. Let’s say you borrow $100,000 at a 5% interest rate on a 30-year fixed rate mortgage. You pay $1,000 in closing costs. Your APR, then, is 5.1% (interest rate + closing costs, as a percentage of the principal). You would pay $5.10 each year for every $100 you borrowed. APR includes closing costs, so it’s a more realistic representation of your long-term costs than the annual interest rate is. Because of the Truth in Lending Act of 1968, lenders must calculate loan APR in the same way. This consistency allows you to compare offers and clearly see your long-terms costs. APR gives customers a quick and easy way to compare the terms of loans or mortgages on an apples-to-apples basis. By knowing the APR, you can use an APR calculator to calculate your monthly payments and figure out how much you’ll end up paying in fees and interests. Usually, a lower APR means you’ll spend less money over the long term. To see why, consider the example of a $200,000 mortgage below with two loan APRs that differ by just a few percentage points. Thanks to the 1968 Truth in Lending Act, all lenders must calculate APR in the same way. Examples of APR on a 30-Year Mortgage Let’s consider two scenarios using a $200,000 mortgage. In the first scenario, you get a 5.5% APR on a 30-year mortgage. In the second, you manage to get just a 5.2% APR over 30 years. By comparing the two rates, you can see how much money you save in the long run with an APR that’s only slightly lower than another one. Scenario 1: $200k Mortgage With a 5.5% APR Using Bankrate’s APR calculator, let’s consider a $200,000 mortgage over a 30-year term with a 5.5% APR. To pay off this mortgage over 30 years, you’d have a monthly payment of $1,135.58. After 30 years, you’d end up paying a total of $408,807. Since you initially took out $200,000, this means you’d end up paying $208,807 in interest and other fees. Scenario 2: $200k Mortgage With a 5.2% APR What if your APR was a bit lower, say 5.2%? How much would you save in the long run? With a 5.2% APR on a $200,000 loan, you’d pay $1,098.22 a month for 30 years for a total of $395,361. Your additional costs would add up to $195,361 - a large amount, but significantly lower than the costs incurred with a 5.5% APR. You would pay $13,446 less on a $200k, 30-year mortgage with a 5.2% APR than you would with a 5.5% APR. As you can see, getting a mortgage with a slightly lower APR can save you a significant amount of money in the long run. When you're shopping for a mortgage, you should compare offers to get the best deal. Now that you have a sense of how APR works on a loan or mortgage, let’s look closer at how annual percentage rates work on credit cards. When you're choosing a 30-year mortgage, remember that a difference of just one or two percentage points in an APR can make a big difference in your long-term costs. How Does APR Work on Credit Cards? When you look at a credit card, you’ll see several APRs. Credit cards have different APR for different types of transactions, like one for making purchases and another for transferring cash. For most people, the APR related to making purchases is the most important rate. On credit cards, APRs don’t typically include additional fees related to cash advances or late payments. Rather, they reflect the daily periodic rate, or the interest that’s calculated on your account each and every day, over the entire year. If you want to know your daily periodic rate, then you can simply take the APR and divide it by 365. How do credit cards come up with APR? They use the U.S. prime rate and then add their own margin. For instance, the prime rate could be 5% and the issuer could charge a 12% margin. The APR, then, would be 17%. APR on a credit card could stay the same from year to year, or it could fluctuate along with the U.S. prime rate. APRs that change are called floating or variable APRs. Your APR may also depend on your creditworthiness, as you’ll see in the example below. People with higher credit scores get a lower APR, and people with lower credit scores get a higher APR. Credit card companies may also offer promotional APRs when you open a new account. You could get 0% APR on purchases for the first year. After that promotional period, the APR would return to the normal rate. While you’ll see a lot of promotions regarding APR from credit card companies, you should keep in mind that APR may not matter. In fact, it shouldn’t even be a factor for many people. Read on to learn why. Are you making a purchase? Transferring cash? A credit card usually has several APRs, one for each kind of transaction. APR on Credit Cards: Does It Matter? If you pay off your full credit card balance every month, then you will never have to pay interest. For all intents and purposes, your APR is always 0%. To use a credit card responsibly, you should always pay off your full balance every month. Credit card interest rates are high, and carrying a balance is one of the quickest ways to get into debt. If you’re spending more than you can afford to pay off within the month, then you need to step back, make a budget, and take steps to control your personal finances. If you’re using a credit card well, then the promotional and regular APR offers should not matter. Instead, you can choose a credit card based on other perks, like cash back and travel points. Speaking of travel rewards, let’s look at one of the best cards for travel points, the Chase Sapphire card, to get a sense of its various APR structures. If you pay off your full credit card balance every month, then your purchase APR will be 0%. Example of APR on the Chase Sapphire Preferred Credit Card Here are the various APRs on the Chase Sapphire Preferred credit card, as borrowed from its website. Notice how it offers a range of rates, based on your â€Å"creditworthiness.† The first is the one that applies to credit card purchases, while the others have to do with other transactions. INTEREST RATES AND INTEREST CHARGES Purchase Annual Percentage Rate (APR) 16.24% to 23.24%, based on your creditworthiness. These APRs will vary with the market based on the Prime Rate. Balance Transfer APR 16.24% to 23.24%, based on your creditworthiness. These APRs will vary with the market based on the Prime Rate. Cash Advance APR 25.24%. This APR will vary with the market based on the Prime Rate. Overdraft Advance APR 25.24%. This APR will vary with the market based on the Prime Rate. How does Chase Sapphire calculate its credit card APR rates? It uses the U.S. prime rate as of December 22, 2015, which was set at 3.5%. According to Chase, â€Å"We add 12.74% to 19.74% to the Prime Rate to determine the Purchase/Balance Transfer APR...We add 21.74% to the Prime Rate to determine the Cash Advance/Overdraft Advance APR.† As with many other lenders, Chase sets its own margin and adds this margin to the prime rate. Then, it assigns APRs based on the creditworthiness of each individual. Again, credit card APR might not come into play if you pay your balance off in full from month to month. It’s still important to know what you’re signing up for, though, just so you understand the costs that you can incur from using a credit card. In closing, let’s go over the key points you need to remember about APR, including what it is and how you can use it to decide between loans, mortgages, or credit cards. Some credit cards have a floating APR that fluctuate along with the prime rate. APR: Just the Basics APR, or annual percentage rate, works a little differently on loans than it does on credit cards. A loan APR tells you what percentage of your loan or mortgage you’ll be paying in interest and other fees each year. Because it incorporates costs beyond interest, APR is a more inclusive rate than interest rate. If there are no additional costs, then the loan APR will be the same as the annual interest rate. Since all lenders must calculate APR in the same way, APR helps consumers compare loan and mortgage offers on a standardized basis. In most cases, you’ll save money by getting the lowest APR you can. If you’re comparing credit card offers, remember that the â€Å"purchase APR† is likely the most relevant piece of data. Ideally, you won’t be paying any interest on your credit card. If you always pay off your monthly balances in full, then you can choose a credit card based on its rewards and points structure rather than on its various APRs. Whenever you’re taking out a loan or opening a card, make sure to read the ins and outs of any contract before you sign it. By looking at APR, you can gain a clear understanding of your long-term costs. What's Next? Which credit card is best for you? Check out our personal spending quiz to find the best credit card for your habits. Do you want to take a more proactive approach to managing your finances? Check out our 7-step guide for taking control of your personal finances. Are you starting to think about investing in the stock market? Check out our full guide to figure out what kind of investor you are and learn how to invest in the stock market.

Case analysis Study Example | Topics and Well Written Essays - 1250 words

Analysis - Case Study Example The importance and the impact to be made or aimed should be to search and find the modest winner after complete evaluation or complete scrutinization. Three teams embarked on working on the same problem statement and as expected, each one of them came up with unique and different answers to the same problem statement they were all given. In particular, what is being emphasized and required from the three teams is to find out which team will be able to apply the relevant frameworks, knowledge, ability, ideas and skills so as to deliver in the end (Childs 20). The first team alphabetically which was team A came out with the problem being to design a method of burnishing a wet auto-test strip that conserves time while at the same time burnishing the entire surface. Moreover, they were to create a design that could be able to vary the normal force and rotational velocity applied to the burnishing tire. The second team came with the problem to be able to create and implement what can be a ttached to a tractor and was able to get or obtain its power from the tractors power of take off (PTO). This enabled the tire or tires to rotate in a manner mimicking that of a typical ABS system so that it could burnish the track surface as the tractor moves to implement along the surface. The device also has to be modified so that it can accomplish the task on the tyre. This is to allow change in the load which in this case was vertical (Risitano 27). Team C on the other hand was challenged to come up with a design for an implement that can be attached to a tractor and the latter be driven by the tractor power take-off (PTO) that could be used to rotate a tire or an implement along the surface. In addition, the device also should be able to give or provide the option to the tyre for the load that was vertical to change for furnishing process by increasing the time period between the needed burnishing, decrease the time required to burnish and in the end to be able achieve the targ et coefficient of friction consistently over the entirety of the test area (Ashby 34). The following were their solutions respectively in relation to the nature of the representation of the problems above. Each team came up with a dynamic way or solution to their problem and was all determined to carry the day. Team A developed a dual rear wheel assembly of a Ford 8.8 in rear end. The implement accomplishes its goal by burnishing over a short period by utilizing a dual wheel system. One of the benefits of this particular design is that the outer wheels can be removed if the implement is used to a dry track or higher coefficient of friction surfaces. The rear end components are standard Ford components based on the Ford 8.8 in rear end which can be narrowed. Due to narrowing the rear end, the width of the implement is able to allow the user to burnish as close to the watering system as allowed by the tractor (Ashby 38). Team B were able to develop a design that could be able to use t he rotational output of the (PTO) back as the rotational input to drive one or more wheels on the burnisher. This had to make the team to modify the rear wheel drive vehicle as the PTO could act as the driveshaft which would induce the rotational motion of the wheels. This would actually solve the problem or the issue they were targeting. A driveshaft connects the PTO to the differential on the rear axle assembly. The burnisher connects or attaches to the tractor through the three point hitch that is on the machine which in this case is the tractor (Ashby 44). Team C also had to give their part and this is through trying to come up with an effective yet simple design of their own kind. They developed a block which was used to supply the normal loading. This weight is held in

English Class Essay Example | Topics and Well Written Essays - 250 words

English Class - Essay Example The plot displays the equipments to reduce the strength and intellectual power as well as thinking abilities. It is unfair to torture any individual for the capabilities and talents. It is an act that is based on equality at the cost of humane. Courage was shown by Harrison to defy the regulations of equality, he emerged as a hero who could manage to run away from prison to challenge the government and removed all the obstructions and declared himself to be an emperor. This heroic deed is worth appreciating as it represents the right of human survival and existence. Every individual has right to lead a life the way he/ she wants and this is displayed by Harrison. The plot has some correlation with the current world, the state of affairs of Libya. The ruler is inhumane and there is no place for emotions and sacrifice in front of the dictatorship. The plot very well tried to depict the victory of courage but with a sacrifice and soon people forgot what had happened and they have to abi de by the rules and obey as commanded. In the present world where disparities exists in almost every field of human endeavor, people are becoming ruthless to be competent enough and to reach high in life.